Video Lesson 3: Brand identity

Article: FT Pivots Events Business

Work Book for Lessons 3 & 4

Article: The show must go on

Video Lesson 4: Values

Video Lesson 5: KPIs

Work Book Demonstrating Key Performance Indicators

PPT: Explaining & Setting KPIs

Example: Stakeholder Value Proposition

Work Book Lesson 6: The Value Proposition

Video Lesson 6: The Value Proposition

Video Lesson 7: Content Strategy

Work Book for Lessons 7 & 8: Content Strategy & Activity Plan

Lesson 7 PPT: What is an event concept?

Lesson 8 PPT: The Importance of Marketing

Video Lesson 8: Your Activity or plan

Video Lesson 9: Engagement Frameworks

Article: Are Virtual Events The Right Move For You?

Video Lesson 10: The 'Experience' Signature

Article: Humanising Virtual Events

Work Book for Lessons 9 & 10: Engagement Frameworks & Experience Signature

Video Lesson 11: Monetisation of content and strategy

Work Book Lesson 11: Monetisation

PPT: Sponsorship

PPT: The Sponsorship Low Down

Video Lesson 12: Economic and finance models

Work Book for Lesson 12: Economic and Finance Models

PPT: Event Models Explained

Video Lesson 13: Communication channels & online platforms

Work Book for Lesson 13: Communication Channels

Analysis Tool Lesson 13: Virtual Events Software Platforms Comparison Grid

Video Lesson 14: Data management

Video Lesson 15: Business plan creation

Work Book for Lesson 15: Business planning

Simple Business Plan Template